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How Long Should Your Blog Articles Be?

Unpopular opinion: I think human beings are overly worried with word depend while developing content.


You can produce a ten,000-phrase article. But if the content and pleasant suck, then the article doesn’t deserve to get ranked. You lose.


Of course, that doesn’t stop people from asking me: how lengthy need to a blog submit be for search engine optimization?


So, my team and I have completed a few digging. Whenever I enter a new enterprise, we conduct thorough research to discover the whole lot we are able to approximately what makes for exceptional content in that enterprise. Then, we begin to have interaction in content material advertising while constantly looking at our data to look what movements the needle.


And bet what?

Shorter articles are ranking better than ever. That’s in part because of latest algorithm updates, but it’s additionally all the way down to modifications inside the way we consume content (I’m searching at you, TikTok).


The best length additionally modifications notably among industries, so don’t believe articles that provide you with a unmarried extensive solution.


I without a doubt won’t. In this post, I’ll percentage the effects of my studies and offer an excellent phrase be counted for blog posts across a dozen industries.


Key Takeaways

The ideal duration of blog articles has advanced substantially.

Two a long time in the past, the average duration become among 500-800 phrases. By the mid-2010s, but, articles have been in extra of two,000 phrases.

The want for longer articles came for multiple reasons,  including the manner readers test articles on line and the psychology of equating length with quality.

Today, more concise articles are in style. These aren’t quite as short as 800 words, but they may be short enough to quick solution the reader’s questions.


How Ideal Word Count Has Evolved

Ryan Velez, Sr. Content Production Lead at NP Digital, breaks down how phrase depend has changed through the years:


“Ideal weblog length has usually developed over the years. As a reaction to the wave of 750-phrase content, matters extended to be lots more comprehensive, 2,500 phrases-plus. Now, with the wave of AI-generated content material flooding the internet, word rely doesn’t assure best to the equal degree. Combine that with the “TikTok Effect,” and perfect content material length is smaller now and faster to get to the point. Think 1,500 to 2,000 words.”


As content advertising and marketing have become extra famous and the SERPs have become more aggressive, articles began getting an awful lot extra complete. Add link-building techniques like search engine optimization skyscraper into the mix, and it wasn’t uncommon for blog posts to exceed 3,000 words.


I’m now not ashamed to mention I was one of the notion leaders pushing for longer blog posts.

That’s because studies cemented the idea that lengthy blog posts mattered. In 2019, HubSpot found the right weblog publish length become among 2,a hundred and a pair of,400 phrases. In 2022, Semrush observed articles with over three,000 phrases got 138 percentage extra search visitors.

Today, blogs are seventy seven percentage longer than they had been 10 years in the past, with a median phrase be counted across all industries of one,427.

The upward thrust of AI-generated content, SGE, and short-shape media method humans need rapid, concise answers to their questions.

My wager? Google is going to begin rewarding quick-form content lots greater within the close to future.

Long-Form vs. Short-Form Content

Here’s my take on why lengthy-form content became so famous.


First of all, it covers a subject with a stage of depth that’s honestly impossible with a shorter post. Therefore, lengthy-form creates a perception of higher high-quality.


Second, it’s best for scanning. See, the majority don’t study content material word for phrase. They genuinely scan the web page in a garden-mower pattern:

Headings, subheadings, bullet points, and other factors not unusual in long-shape content material make this easy.
Third, I sense like growing content with a excessive phrase count leaves the author with a feel of achievement that doesn’t come when writing 500-phrase articles. I assume all the studies I’ve noted above has left entrepreneurs feeling like they need to create long-form content to get traction inside the SERPs.


But instances are converting. Users are falling in love with short-form content material. It’s part of the motive U.S. Adults spend nearly one hour per day on TikTok.
Even 60 percentage of enterprise films are less than  minutes long.
Couple these information with the fact that 1/2 of adults trust interest spans are becoming shorter, and it’s no longer hard to see why clients are placing greater emphasis and trust on concise articles that quickly solution their questions.


Ideal Word Count for Blog Posts

Ideal weblog duration can range massively among industries for a spread of motives, from the subjects they cover to the goal audiences they serve.

Let’s dive into the special options for weblog duration and the way they perform:

Short-Form: Less than 1,000 Words

You’re going to begin seeing plenty extra weblog posts this length very quickly.

Posts of much less than 1,000 words are already not unusual in numerous industries — which I’ll talk underneath — and shorter posts will become even greater popular as customers across industries demand short and to-the-point content material.


Anyone who reads tech web sites might be familiar with this sort of concise post. Much of the top tech blogs are information websites, which lend themselves to AMP-loading content material and clean-to-digest blurbs.

If you observe maximum of the content on TechCrunch, you’ll observe that maximum of the articles aren’t lengthy-winded manifestos.

They are fairly brief commentaries on a product, era improvement, or event.

Fashion is some other enterprise where short posts are in vogue. Fashion readers don’t care about the why so much as the what.


You aren’t going to locate many articles describing the records of a trend or a evaluate of ways garments are made. What you’re going to find is heaps of articles explaining which seems are hot and a way to recreate them.

People who’re job searching don’t have time to study thousands of phrases. They need answers so one can help them discover a new process rapid. Readers need the beef. They don’t need the fat. In truth, many topics can be thoroughly covered with just underneath 900 – 1,000 words.

Here’s a super example from ZipRecruiter about locating a new job inside the new yr.

At handiest 825 words, it wastes no time getting to the factor of figuring out seven blessings to locating a brand new role.


As you pick out your blog topics and how much content material to write for each, hold your audience top of mind. If  their wishes can be met with much less than 1,000, don’t waste their time with fluff.

Mid-Length: 1,000–2,000 Words

This is the historic sweet spot for weblog posts, and it’s nevertheless the most commonplace article length in a massive variety of industries, along with retail, manufacturing, advertising, food, and journey.
This retail-targeted article from REI about choosing a quickdraw is a outstanding example.
They don’t want something near 2,000 phrases to explain a product. What they do need, on the other hand, is visuals. Because even as snap shots are essential throughout the board, they’re clearly vital for retail-based articles.


That’s why the article is full of images and images that exhibit the blessings of the different carabiners REI sells, making it less complicated for purchasers to discover the appropriate product.
I can say with reality that while lengthy-shape content may be effective, it handiest makes sense for positive subjects. For the whole lot else, I recommend shorter articles, around 1,500 phrases. Or even less.
Your audience probable doesn’t have time for a long-winded blog post and possibly gained’t examine the whole aspect, anyway. Get to the primary points quickly.

This is a well-known undertaking for bloggers in the food industry, who need to strike a careful stability between developing enough content material to rank in a competitive space and giving users concise answers to their queries.


I don’t want to read 2,000 words before getting for your lasagne recipe. But Google isn’t ranking 250-phrase recipes.

That’s why I assume a mid-length submit is perfect. It gives food bloggers enough room to consist of relevant cooking pointers or recommendation on finding the pleasant components at the same time as ensuring readers can quickly get to the a part of the thing they care approximately.

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